About me.
My principles as designer
Add value, not features.
The experience makes the product, not the features. The product experience should not be fragmented between features; it needs to always be looked at from a holistic perspective.
Do the hard work, to make it simple.
Ensure that we, as a team, are doing the hard work from end-to-end to make it simple for our users. A product must make our users' lives easier, not more complicated.
Fall in love with the problem, not solutions.
Before providing a great solution, we must understand the problem first. Involving the whole team at an early stage allows them to understand what we are going to solve and gives them ownership.
Evolving over finalized.
No design is ever finished or done. Good design is always evolving and grows with the business. Building scalable solutions is the key to continual learning and improvement through testing.
Work Experience
may 2021 · Present
LEAD PRODUCT DESIGNER CONSULTANT
Lead User experience and Product Designer consultant.
Encora
I drive the UX strategy and design across various platforms for Art Basel, focusing on deeply understanding and resolving user pain points. My collaborative efforts involve working closely with Product Managers, Owners, and Tech Leads to map opportunities, define project scopes, and create roadmaps and solutions.
Strategic design
User-centered
Collaborative workshops
Design thinking
Design & Prototyping
Mentorship
Stakeholder communication & Alignment
may 2020 · may 2021
UX Designer
SweetRush, California
In SweetRush, I collaborated with prestigious clients such as Intel, Hilton, and Accenture, among others. My role involved direct interface with clients to deeply understand their needs and translate these into actionable Digital solutions. I was also an active participant in internal teams, working collaboratively to solve design and user experience challenges
Design and prototyping
Final design assets for dev teams
Client interaction
Collaboative problem-solving
Education
2017
Postgraduate Diploma in Marketing
Universidad Latinoamericana de Ciencia y Tecnología, Costa Rica
2016
Bachelor of Arts & Visual Communication, Universidad Nacional de Costa Rica, Costa Rica
Universidad Nacional de Costa Rica, Costa Rica
Certificates
2023
DMI | Lead Certification
Udemy
DMI has a special program with more than 10
DMI has a special program with more than 10 Udemy courses for future leads or managers that include the following certifications:
How to lead effective meetings
Productivity & Time management
Conflict Management
Cross-cultural communication
Effective delegation for new managers
Presentation skills: Master confident presentations
Business analysis: Developing business cases
2019
UX Full Stack Certification
SDI, Institute, Costa Rica
2019
Visual Elements of User Interface Design
California Institute of the Arts (Calarts), USA