50

50

100

100

150

150

200

200

300

300

400

400

500

500

600

600

650

650

700

700

750

750

800

800

850

850

900

900

Hi, I'm Sofi.

As Lead Product Designer, I love solving complex, messy problems. Figuring things out when there’s no clear path, aligning business, tech, and user needs, and turning problems into real products.

Currently, I’m leading UX & Product Design at Art Basel Digital 🎨, designing B2B & B2C platforms for galleries, internal teams, and end users. I also recently joined the Heathrow Airport ✈️ design team, working on B2C travel experiences in Europe’s busiest airport.

I'm absolutely passionate about AI and how it can reshape the UX field, pushing best practices and powering digital products to deliver tailored, smarter, and more intuitive experiences. ✨

BARCELONA, SPAIN

10:40:54 GMT+1

Hi, I'm Sofi.

As Lead Product Designer, I love solving complex problem. Figuring things out when there’s no clear path, aligning business, tech, and user needs, and turning problems into real products.

Right now, I’m leading UX & Product Design at Art Basel Digital 🎨, designing B2B & B2C platforms for galleries, internal teams, and end users. I also recently joined the Heathrow Airport ✈️ design team, working on B2C travel experiences in Europe’s busiest airport.

I'm absolutely passionate about AI and how it can reshape the UX field to deliver tailored, smarter, and more intuitive experiences. ✨

BARCELONA, SPAIN

10:40:54 GMT+1

Work.

A selection of projects.

GoFeria

GoFeria

From problem to impact: How we built Costa Rica’s first farm-to-table app at speed during COVID, when it mattered most

PRODUCT DESIGN

AND

iOs

DESIGN SYSTEM

PRODUCT STRATEGY

Redefining Art Basel’s digital editorial experience

Redefining Art Basel’s digital editorial experience

Enhancing Art Basel's digital editorial presence with immersive design, intuitive navigation, and new commercial strategies to captivate readers and boost brand impact.

PRODUCT DESIGN

STRATEGY

WEB

PASSWORD REQUIRED

Made with

in Barcelona |

Made with

in Barcelona

Made with

in Barcelona |

Lights on·off